ART MAP_British Library, London

British Library

ART MAP The Photographers' Gallery, London

The Photographers' Gallery is located in a narrow alley, hiding in the hustle and bustle Oxford street, the valuable proposition of which is the first independent gallery in Britain devoted to photography. The outside of style and size looks like White Cube; however, the structure of interior is not following the common rule, but impressive both visually and intellectually, so I will detail to illustrate the order. The display rooms are not at the same floor, but independently site in each floor. Exhibition display is from the second floor to fifth floor. The ground is a coffee shop and a reception. The basement is a bookshop for selling photography. The first floor is staff office and the third floor is stereo with a small space, displaying a piece of photo to intrigue audience to think.

    The works of photos definitely has changed the concept of unpleasant materials into fancy and touching image, which also overcame my preconceptions and expanded my artistic horizons. The topic of exhibition is oil, the photographer uses his professional photographic skill plus special effect on pictures to create profound and artistic works, which make people to love and further to think about how humans destruct the only earth. I deeply appreciated the power and influence of artists, the collectors will buy the works through being moved.

   Apart from the silent voice(photos), a couple of video in a tiny space offered for visitors to listen to what points the artist express. In a whole, the space of the gallery is small and narrow, but it is observed the quality and value embed and the visitor enjoy the experience. (06.06,12)

 Description
Topic/ Burtynsky: oil
Exhibition held at the Photographers' Gallery in London from 19 May to 1 July 2012.
Admission free
Edward Burtynsky is a Canadian photographer and artist who has achieved international recognition for his large-format photographs of industrial landscapes. His work is housed in more than fifteen major museums including the Guggenheim Museum, , the National Gallery of Canada, and the Biliotheque Nationale, Paris.

" Museum is social functions of art as well as artful representations of culture, history, nature and technology- in this institutional context can produce shared meanings, cultural capital reserves, and aesthetic lifestyles that promote social cohesion, economic growth, and political stability, particularly under the increasingly global guidance provided by transnational firms, professional- technical associations, and mass media network. " ( Luke, Timothy W. )

Museums serve as ontology, telling us what reality really is, sophisticated narrative indirection orders social and personal behaviour, making this sort of knowledge often for more powerful than direct legislation by sovereign agencies. (Luke, 2002:220)

Luke, Timothy W.(2002) Museum Police Minneapolis: the university of Minnesota Press

5 Principle of the Creation of Value

1. Specify Customer Value: get customers involve, bring a customer in to get solution. Little things extra, customers are happy to pay more.
2. . Identify the value stream: the of process3. Make value flow: keep the product moving
4. Let the customer put value: short-time response to the customer
5. Pursue Perfection: quality specification

Trust

Trust reduce risk and increase reputation.

People work together with trust can deliver value and create innovative environment.

Trust is one of crucial element in management.

A Brand Personality

It's abstract and intangible to describe character for colour; however, Product-related characteristic can be also drivers of a brand personality.

A Brand Personality Scale (BPS): The Big Five

Sincerity
Down-to-earth: family-oriented, small-town, conventional, blue-collar
Honest: sincere, real, ethical, thoughtful, caring
Wholesome: original, genuine, ageless, classic, old-fashioned
Cheerful: sentimental, friendly, warm, happy

Excitement
Daring: trendy, exciting, off-beat, flashy, provocative
Spirited: cool, young, lively, outgoing, adventurous
Imaginative: unique, humorous, surprising, artistic, fun
Up-to-Date: independent, contemporary, innovative, aggressive

Competence
Reliable: hard-working, secure, efficient, trustworthy, careful
Intelligent: technical, corporate, serious
Successful: leader, confident, influential

Sophistication
Upper Class: glamorous, good-looking, pretentious, sophisticated
Charming: feminine, smooth, sexy, gentle

Ruggedness
Outdoorsy: masculine, Western, active, athletic
Tough: rugged, strong, no-nonsense

Aaker, David A. (2010:144) Building Strong Brands London: Simon & Schuster UK Ltd