Quality, Quality and Quality

Through the article of Damien Hirst read on the train ended the fantastic learning journey today, from lecture of Cameron, Michael Wolff and Damien Hirst, what the interesting thing happened is they all mention to " QUALITY " for brand and product. First, Cameron says " Quality is king ". To change reputation can through high light quality of brand, of product. Communication through shift, change or alternate to deliver quality, take whiskey bottle for example, the one was heavy and dark, redesign it to be taller, elegant shape and simplified the logo and tag. When it rows in the supermarket, it looks outstanding. People see it will say " Should we try it? because it looks nice." The other example is a brand of water-10 degree delivers detail information-perfect temperature to drink water, creating a sense like certain nobby to have it. Second, Michael talks about when he visit a company, he will have a look at the toilet. From tiny detail you can see the quality. What's more, he presents, what experience you want people to take from you? to remember you? You know how make people feel about you. When it comes to Damien, on the Diamond Skull, everybody was encouraging him to save money. They were asking, " Do you want the diamonds to go to inside the nose? And Shall we use cheap diamonds underneath? " And he was answering, " No, you can't. It's all 100 per cent, all perfect."

Reflection: everything we create, we deliver, we have to look at and think about "Quality". People buy quality.