Monday, 30 April 2012

Pre-Raphaelites Arts

Pre-Raphaelites is known as the Pre-Raphaelite Brotherhood. The style is unique and unusual, it's easy to recognize from other style of paintings. The collection displayed in many museums in London, such as Tate modern, Guidhall Art Gallery, V&A and so forth. It's impressive I did enjoy this genre of the style.The Pre-Raphaelites was composed mainly by English painters, the renowned painters such as Dante Gabriel Rossetti, William Holman Hunt and John Everett Millais. The style and skills go back before Raphaelite, presenting the love and purity of arts far away from mannerism. Particular in Dante Gabriel Rossetti , powerful close-up images of women in flat pictorial space characterised by dense colour. Re-Raphaelites ' forward-thinking views on women, class and empire-carried out since the last major survey nearly 30 years ago, curator Alison Smith said. (April 2012)  What puzzles me is the Tate Britain houses a great number of valuable  masterpieces, such as Pre-Raphaelites and William Turner, and it takes place the exhibition of Picasso. The reputation seems not rise. If the location is its weakness, why Saatchi Gallery can attract audiences. Or this is the strategy of the Tate Gallery, which focuses on Tate Modern??  as it is trendy of the current era.

Saturday, 21 April 2012

Wins customers' hearts and minds

Tesco has colonised everywhere from town to central London. While Sainsbury played on its family values, and Waitrose emphasised its luxurious treats and the quality of its goods. Tesco is delivering the image the "warmer look and feel". It spreads its tentacles in many areas of the customer economy. Under the badge of corporate and social responsibility they have learned how to soften the edges, to pour enough money into their local communities to persuade people they aren't just money-making machines. It is valued and trusted, helping local suppliers and farmers. (James A. 19.04.12 London Evening Standard)
Reflection: every supermarket company has its value it built in competitive market. The crucial element is  to win customers' hearts and minds, delivering benefit to its customer and building good relationship with its communities. In addition, make the place is warm and comfortable. These are also can put into art management program. (April 2012)

The Nordic watercolour Museum - Sweden

The Nordic watercolour  Museum, Nordiska Akvarellmuseet, is located in Sweden. One of the trait of the museum on homepage for exhibitions is dynamic advertising. The other is the geographical feature to be its exceptionally attraction. 

The Nordic watercolour  Museum arranges a wide range of cultural programme embracing lectures, theatrical performance, dance, music and discussions. In addition, a the webshop on line and a lovely restaurant with a splendid view. The reflection I get it provides a plenty of activities to react with communities. I need to create a the place where people are into and to be a part of their life. It is a central of culture where people obtain for knowledge and relaxation. Also, the place where artists discuss and exchange ideas. (April 2012)









Thursday, 19 April 2012

Political policy affects arts

Harriet H.(2012) urges Cameron" Don't let the philistines destroy London's arts" on Evening Standard. The reason is the government has cut funding for the Arts Council by 30 per cent, hitting valuable cultural organizations big and small across the capital. London's arts and culture bring tourism and create jobs and vibrant businesses: the creative industry-including music, film, games, fashion and design. Culture is at the heart of communities across London and across the country. It's crucial for London's economy as well as society, and is an asset for which London is recognised around the world. London arts from Tate Modern to the Hannah Barry gallery has blossomed in the past decade. ( 19.04.12 Evening Standard)
Reflection: Culture is vital for London, it is its heart. which accumulated essence of arts and culture both of the UK and of the world. Museums and Galleries are a brand of London. London is one of the arts of  leader in the world; however, once the artworks exhibit in London that can be represented contemporary trendy of arts and  is it able to be valuable arts?

19.04.12 London

Tutorial

The context of interior can be performed by narrative theory, telling a story for the space, using lighting to create atmosphere. It's imaginative and dramatic. What is the character of the place? Is there any funky, new, sharp ideas for this drama room. For change the reputation for an art organization, it is evolution or revolution? You can be a person that attracts people around you, who are positive and encouraging you instead of push you down. You have to believe it that you can do it and do it well. (19.04.12)

Wednesday, 11 April 2012

CURATOR

Curators
- Curators are fascinated by what seems to be a conversation among artworks one that they might conduct  in our absence.
- An arrangement of spaces that encourages the viewers to enjoy conjectural interactions between artworks, to come across particular works more than once in a self-selecting journey and thus to experience them perhaps differently each time.
-Overseeing the diverse activities involved in running a gallery space
-Dealing with clients to installing exhibitions
-Artistic awareness+business acumen+interpersonal skills+practical abilities

Be a curator:
-responsible
-kind
-knowledgeable
-work together with community members in order to reflect the kinds of likes and dislikes of the people who visit the gallery.

Mission:
-to educate or teach about art. In a way, like a teacher.

Main job:
Commercial art galleries vary in style, size and purpose ethos of the gallery. Curator like a generalist, understanding finance, marketing and IT.
-manage the risks you take
-provide support to artists
-organize art shows, choosing paintings, sculptures or antique furniture and deciding where to hang or place each piece.
-in some art and a good eye
-build trusted relationships
-design learning experiences in a much broader sense than traditional approaches.
- ensuring the smooth day-too day running of the gallery
-maintaining ongoing promotion and advertising of the gallery
-assessment and selection of art work
-

Curator can't do:
Modernist museum find ever-fresh ways to enable the experience of beauty-one that seems unmediated by critics, curators or external realities is inevitably shaped by the museum's own unique ways of seeking to render its hand invisible. (Terry S., 2009)

curators seem incapable of other than seeing contemporary art as anything painting-like or sculpture-like. At best, they stretch to drawing-like or cinema-like.




Terry Smith (2009), what is contemporary art?, Chicago and London: The University of Chicago

Reputation

Reputation can be explained as fame, notoriety, trust, prestige, honour and word-of-mouth, also can say it glory, honour, notability and renown. The state or situation of being held in high esteem. A high opinion generally held about a person or thing. 

Trust management
The activity of collecting, encoding, analysing and presenting. Evidence relating to competence, honesty, security or dependability with the purpose of making assessments and decision.    

Reputation management
1. Ethics and communication
    what is ethic?
2. Employee Communication
3. Globe Corporate Communication
4. Integrated communication
5. Crisis Communication
6. Media Relations
7. Government Relations
   what is government relations?
8. Community Relations
9. Investor Relations
    what is investor relations?
10.  Issue Management
11. Corporate responsibility
12. Challenges and Opportunities in Public Relations and Corporate communication
Manchester Art Gallery has begun working with marketing clinic to raise the profit of its corporate          members. 
The UK's museums and galleries, heritage sites and  visitor attractions are the heart of its culture and economy, offering three crucial benefits: Quality, Trust and Value for money. 
E-book:  John Doorley & Hello Fred Garcia(2007) Reputation Management: The key to successful public relations and corporate communication. USA: Taylor & Francis Group 

Damien Hirst

Visual language
Recently I have a plenty of question of contemporary art, the article( the London Evening Standard: 22 03.12) answers my enigma. Damien points out when he first time to see Carl Andres' installation, he thought "This is shit. It's like four bits of metals". Damien's feeling must be the same as the majority mass who do not realise contemporary art. Damien believes the psychology of art is visual language, where tricking people. There's a sound to words, when they're amazing, that moves you beyond the meaning. He further states" I've always felt the responsibility is on the viewers, not on the artists. You trick the viewer into thinking that you are telling them something, but you are revealing something that they have already have. It's like magic. It's like that Bruce Nauman piece where you are always looking at the back of your own head as you walk through it. You don't need to put into words what that means, but it means something spiritual, and then it doesn't. He likes Nauman's works which like thinking, but he doesn't know why. Damien takes an advertising of car for example, " The clothes the woman's wearing are really similar to the stripes and the patterns that are in the car she is laying across, that makes you confuse the woman and the car and making you want to buy the car, because you want to f*** the woman. I was thinking " how can I do that in art?"

-A sort of colour is joyful and deductive, but devoid of meaning if you're not careful.
-If I'm going to be an artist, I don't want to be one that just occasionally get it right but continually making amazing things.
-I've got to read all of these books before I can really start, and it's just an impossible uphill task.
-You need believe. Maybe instead of genius you need freedom
-You need to devour the history of art in order to do anything, to get to point where you want to do something that yourself.
-If that made sense 50 years ago, it's not going to make sense today.
-In a way it's never been before: you have got to have a different way of dealing with.
-Is Coca-Cola any good, or is it just brown fizzy liquid, and it's all a marketing scam?

On the other hand, while some people say Damien Hirst is a great artist, some argue he is an execrable artist. His work has been subjected to criticism by a number of art critic. Most recent arguments against has been published by Julian Spalding (2012) strongly criticises that Damien Hirst's work has no art in it, they have no artistic content and are worthless as works of art. He got a strong title" Con art", because it cons people, the object has found and just put together. Spalding's book "Sell your Damien Hirst while you still can" comes ahead of a major exhibition of hirst's work opening at Tate Modern and warns collectors to sell his work as will be worthless financially soon. In addition, Robert Hughes(2008) claims they are 'absurd' and 'tacky' commodities. Calling Hirst's famous shark in formaldehyde 'the world's most over-rated marine organism'. Calling Hirst's famous shark in formaldehyde'the world's most over-rated marine organic'. He attacks on the artist for' functioning like a commercial brand' that art has lost all meaning separate from its price tag. The works, he suggests, are now like film stars, while the galleries have been reduced to the level of the limousines used to convey them to people. 'Art as spectacle loses its meaning,' Hughes warns.

Contemporary art seems controversy, Damien's work is in particular. Julian Spalding points outs all art is a concept in the sense that is is the product of though. But all art must also be creation. You have to be able to see art; it cant't just be a projected thought. Julian takes a fairy tale to explain, the emperor got dressed, his expensive robes were all in the minds of people around him, when in reality he had nothing on. How do we value on contemporary art? Look at art like Van Gogh, Matisse and Picasso, they use their hands and passion elaborate and create on work. Art can be defined just only on thinking and deliver messages for viewer? Tate modern and Hirst take mutual advantages to build reputation and manipulate media through Olympics 2012??  (05.04.12)