Tesco has colonised everywhere from town to central London. While Sainsbury played on its family values, and Waitrose emphasised its luxurious treats and the quality of its goods. Tesco is delivering the image the "warmer look and feel". It spreads its tentacles in many areas of the customer economy. Under the badge of corporate and social responsibility they have learned how to soften the edges, to pour enough money into their local communities to persuade people they aren't just money-making machines. It is valued and trusted, helping local suppliers and farmers. (James A. 19.04.12 London Evening Standard)
Reflection: every supermarket company has its value it built in competitive market. The crucial element is to win customers' hearts and minds, delivering benefit to its customer and building good relationship with its communities. In addition, make the place is warm and comfortable. These are also can put into art management program. (April 2012)
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