Trust management
The activity of collecting, encoding, analysing and presenting. Evidence relating to competence, honesty, security or dependability with the purpose of making assessments and decision.
Reputation management
1. Ethics and communication
what is ethic?
2. Employee Communication
3. Globe Corporate Communication
4. Integrated communication
5. Crisis Communication
6. Media Relations
7. Government Relations
what is government relations?
8. Community Relations
9. Investor Relations
what is investor relations?
10. Issue Management
11. Corporate responsibility
12. Challenges and Opportunities in Public Relations and Corporate communication
Manchester Art Gallery has begun working with marketing clinic to raise the profit of its corporate members.
The UK's museums and galleries, heritage sites and visitor attractions are the heart of its culture and economy, offering three crucial benefits: Quality, Trust and Value for money.
E-book: John Doorley & Hello Fred Garcia(2007) Reputation Management: The key to successful public relations and corporate communication. USA: Taylor & Francis Group
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